From reading the article, “The Fall of the House of Grasso,”
Dick Grasso seems to attain his power from four sources. These include
referent, expert, legitimate and coercive.
Grasso attained referent power by developing interpersonal
relationships with others and influencing through charisma. By gaining this
referent power, he was able to influence by personal appeal, ingratiation, and
coalition. He was quoted saying, “You need to move to an area where the people around
you are the people you do business with. That way, even in your downtime, you’re
in your uptime.” This shows how important it was for Grasso to build a network
of relationships and his image. “Gradually he came to know everyone and
everything about the institution, cultivating hundreds of personal
relationships that would later prove invaluable.”
Grasso’s expert power was attained by developing skills and
knowledge that others valued. He became the “unquestioned master of the trading
floor” even before he became CEO. A brokerage executive who served on the board’s
search committee said Grasso was viewed as “the inside guy in the skunkworks
who always made things work.” These statements illustrate Grasso great
knowledge for everything involved in the New York Stock Exchange.
Legitimate power was the toughest for Grasso to develop. He
was passed over for promotions on several occasions. In response, Grasso raised
his profile. He testified in Washington, gave speeches and became more active
in charities. When he eventually earned his promotion to CEO, “he made every
decision, large and small. He was the unquestioned boss.”
Coerciveness was the biggest source of power for Grasso that
stood out to me from this article. He had the ability to threat and punish.
Sarah Telsik, executive director of the Council of Institutional Investors,
criticized the NYSE’s role in recommending fees for a proxy solicitation firm.
That year she got no bonus. Her board advised her that she should be nicer to
the NYSE. Telsik later found out that Grasso tried to get her fired. She says, “You
cross Dick Grasso, you better have a working spouse.” Subordinates who failed
to meet his exacting standards received brutal tongue lashings. These examples
show that Grasso had such great connections and influence in the business world
that he could bring you close to unemployment if you challenged him. Many
insiders reported that they feared him because he was good at destroying
people.
Overall, Dick Grasso was a very influential person during
his time at the NYSE. He drew power from four major sources: referent, expert, legitimate, and coercive. Toward the end of
his career it seems as though he used his coercive power more than anything.